Home

/

About

Our story

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our company’s values

Icon

Expect More

Our highest ideal is surpassing your expectations

Icon

People First

All business is people business. Lead with compassion & empathy

Icon

Embrace Challenges

Every challenge is an opportunity

Icon

Embrace Challenges

Every challenge is an opportunity

Meet our team

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI).

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI).

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Read our recent articles

May 11, 2026

EDI 846 Inventory Advice for CPG Brands: How to Prevent Out-of-Stocks Across Retailers and 3PLs

EDI 846 Inventory Advice empowers CPG brands to prevent out-of-stocks with real-time updates and seamless supply chain automation, boosting efficiency.

Read the article

Three illustrated bottles with a "sold out" speech bubble, representing out-of-stock inventory challenges for CPG brands.

Apr 23, 2026

How to Become a Canadian Tire Vendor: The Complete Supplier Guide

A step-by-step guide to becoming a Canadian Tire vendor — covering registration, EDI requirements, packaging compliance, shipping standards, and chargeback penalties.

Read the article

Isometric illustration of a Canadian Tire store with the brand's red triangle logo, a parking lot with two cars, and shopping carts, on a light blue grid background.

Apr 21, 2026

The First 90 Days on Best Buy Marketplace: What Actually Drives Seller Momentum

What actually drives seller momentum on Best Buy Marketplace? Key takeaways from a Best Buy Canada webinar on pricing, fulfillment, advertising, and scaling the right way.

Read the article

Isometric illustration of a smartphone with a Best Buy storefront awning, a checkout counter, and a shopping bag on a pink background.

May 11, 2026

EDI 846 Inventory Advice for CPG Brands: How to Prevent Out-of-Stocks Across Retailers and 3PLs

EDI 846 Inventory Advice empowers CPG brands to prevent out-of-stocks with real-time updates and seamless supply chain automation, boosting efficiency.

Read the article

Three illustrated bottles with a "sold out" speech bubble, representing out-of-stock inventory challenges for CPG brands.

Apr 23, 2026

How to Become a Canadian Tire Vendor: The Complete Supplier Guide

A step-by-step guide to becoming a Canadian Tire vendor — covering registration, EDI requirements, packaging compliance, shipping standards, and chargeback penalties.

Read the article

Isometric illustration of a Canadian Tire store with the brand's red triangle logo, a parking lot with two cars, and shopping carts, on a light blue grid background.

Apr 21, 2026

The First 90 Days on Best Buy Marketplace: What Actually Drives Seller Momentum

What actually drives seller momentum on Best Buy Marketplace? Key takeaways from a Best Buy Canada webinar on pricing, fulfillment, advertising, and scaling the right way.

Read the article

Isometric illustration of a smartphone with a Best Buy storefront awning, a checkout counter, and a shopping bag on a pink background.

Apr 1, 2026

How EDI Shipping Workflows Keep Freight Moving: A Step-by-Step Guide to Transportation Transactions

Learn how EDI 204, 990, 211, 212, 214, and 210 transactions work together to automate freight workflows and prevent chargebacks, delays, and invoice disputes.

Read the article

Isometric illustration of a cargo ship with colourful shipping containers, surrounded by floating document icons connected by dashed arrows, representing EDI shipping transactions in a freight workflow.

Let's connect!

Let's connect!

Let's connect!