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About

Our story

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our company’s values

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Expect More

Our highest ideal is surpassing your expectations

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Expect More

Our highest ideal is surpassing your expectations

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Expect More

Our highest ideal is surpassing your expectations

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People First

All business is people business. Lead with compassion & empathy

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People First

All business is people business. Lead with compassion & empathy

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People First

All business is people business. Lead with compassion & empathy

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Embrace Challenges

Every challenge is an opportunity

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Embrace Challenges

Every challenge is an opportunity

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Embrace Challenges

Every challenge is an opportunity

Meet our team

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI)

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI)

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI)

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Read our recent articles

Nov 3, 2025

This blog explains how automated EDI workflows can help CPG brands manage the holiday surge by ensuring real-time document exchange, precise order processing, and seamless integration with inventory, shipping, and invoicing systems. It also highlights best practices such as pre-testing, redundancy, and continuous monitoring to reduce errors and boost year-round operational resilience.

Festive pink retail shop decorated with Christmas garlands and wreaths illustrating holiday season CPG retail operations and automated EDI workflow efficiency.

Nov 3, 2025

This blog explains how automated EDI workflows can help CPG brands manage the holiday surge by ensuring real-time document exchange, precise order processing, and seamless integration with inventory, shipping, and invoicing systems. It also highlights best practices such as pre-testing, redundancy, and continuous monitoring to reduce errors and boost year-round operational resilience.

Festive pink retail shop decorated with Christmas garlands and wreaths illustrating holiday season CPG retail operations and automated EDI workflow efficiency.

Oct 29, 2025

Master product labeling for CPG brands: GS1 standards, GTIN assignment, barcode types, and retail compliance. Your complete guide to successful distribution.

Isometric view of a product packaging label showing dark green barcode lines, light blue product information sections, and a UPC barcode on sage green background.

Oct 29, 2025

Master product labeling for CPG brands: GS1 standards, GTIN assignment, barcode types, and retail compliance. Your complete guide to successful distribution.

Isometric view of a product packaging label showing dark green barcode lines, light blue product information sections, and a UPC barcode on sage green background.

Oct 28, 2025

Discover how blockchain technology transforms CPG supply chain transparency with immutable traceability, faster recalls, and verified sustainability claims. Learn why robust EDI integration is essential for blockchain success and explore practical steps to implement transparent, fraud-resistant supply chains that meet retailer demands and build consumer trust.

Three beverage cans in pastel colors positioned on connected blockchain blocks, illustrating supply chain traceability and transparency in CPG distribution.

Oct 28, 2025

Discover how blockchain technology transforms CPG supply chain transparency with immutable traceability, faster recalls, and verified sustainability claims. Learn why robust EDI integration is essential for blockchain success and explore practical steps to implement transparent, fraud-resistant supply chains that meet retailer demands and build consumer trust.

Three beverage cans in pastel colors positioned on connected blockchain blocks, illustrating supply chain traceability and transparency in CPG distribution.

Nov 3, 2025

This blog explains how automated EDI workflows can help CPG brands manage the holiday surge by ensuring real-time document exchange, precise order processing, and seamless integration with inventory, shipping, and invoicing systems. It also highlights best practices such as pre-testing, redundancy, and continuous monitoring to reduce errors and boost year-round operational resilience.

Festive pink retail shop decorated with Christmas garlands and wreaths illustrating holiday season CPG retail operations and automated EDI workflow efficiency.

Oct 29, 2025

Master product labeling for CPG brands: GS1 standards, GTIN assignment, barcode types, and retail compliance. Your complete guide to successful distribution.

Isometric view of a product packaging label showing dark green barcode lines, light blue product information sections, and a UPC barcode on sage green background.

Oct 28, 2025

Discover how blockchain technology transforms CPG supply chain transparency with immutable traceability, faster recalls, and verified sustainability claims. Learn why robust EDI integration is essential for blockchain success and explore practical steps to implement transparent, fraud-resistant supply chains that meet retailer demands and build consumer trust.

Three beverage cans in pastel colors positioned on connected blockchain blocks, illustrating supply chain traceability and transparency in CPG distribution.

Oct 24, 2025

Simplify your 3PL integration with this practical guide. Learn how to automate logistics, prevent chargebacks, and scale your food or CPG brand.

Isometric illustration of a red CPG product package with triangular cheese wedges, representing food and consumer goods logistics and distribution.

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Let's connect!

Let's connect!