Home

/

About

Our story

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our story

About our company

Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches.

Our company’s values

Icon

Expect More

Our highest ideal is surpassing your expectations

Icon

People First

All business is people business. Lead with compassion & empathy

Icon

Embrace Challenges

Every challenge is an opportunity

Icon

Embrace Challenges

Every challenge is an opportunity

Meet our team

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI).

Paul Tittel's headshot

Paul Tittel

Founder & CEO

Paul attended the University of Waterloo and brings over a decade of experience in the retail, e-commerce and supply chain technology space, with a focus on electronic data interchange (EDI).

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Chris Brunelli's headshot

Chris Brunelli

Co-Founder, Head of Sales

Chris is a sales and marketing expert with 20+ years in technology, driving revenue growth and customer satisfaction. He has a passion for helping high growth brands realize their potential.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Timothy Rhodes's headshot

Timothy Rhodes

Head of Engineering

Timothy Rhodes is a Principal Software Engineer with 20+ years of experience leading solution design and MVP development for startups and tech firms in fintech, cybersecurity, gaming, and mobility solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Nate Shelhart's headshot

Nate Shelhart

Lead Software Engineer

Nate is a backend infrastructure specialist and software engineer with 4 years of professional software experience, highly motivated to provide cutting edge solutions.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Noelle Christine Perez's headshot

Noelle Christine Perez

Lead EDI Developer

Noelle is an EDI Developer specializing in Retail and Warehouse Management, ensuring seamless data flow and driving innovation across digital platforms and retail trading partners.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

John Lappalainen

Full Stack Engineer

With 4 years of professional experience building robust, scalable software applications, John brings a product-focused mindset and is passionate about crafting intuitive user experiences.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Ryan Anokye

Full Stack Software Developer

Ryan has 3+ years of experience building scalable applications across web, desktop, and bot platforms. He specializes in modern web architecture and AI integration for high-engagement platforms.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Steve Woodworth's headshot

Steve Woodworth

Senior Integrations Developer

Steve brings 30 years of hands-on experience to data integration, electronic data interchange (EDI) and application development.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Cai Manuel's headshot

Cai Manuel

EDI Developer

Cai is a mastermind at harmonizing diverse technologies, ensuring smooth data flow and synergy across platforms.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Toyo Kuo's headshot

Toyo Kuo

Digital Product Designer

With years of multimedia design experience, Toyo loves exploring various tools to create captivating design pieces.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Diana Ferrera's headshot

Diana Ferrera

Project Administrator

Diana excels in streamlining operations and optimizing team productivity. With a passion for helping teams succeed, she transforms chaotic processes into seamless workflows.

Read our recent articles

Mar 17, 2026

EDI 753 Routing Request Explained: What Retailers Send, What You Must Return, and Common Mapping Mistakes

Learn what retailers send in an EDI 753 Routing Request, what to return in your EDI 754 response, and how to avoid common mapping mistakes that cause chargebacks and shipping delays.

Read full blog

Isometric illustration of a supply chain routing flow showing a delivery van, a cargo ship loaded with containers, and a cardboard box, connected by dotted lines on a green geometric background.

Mar 12, 2026

EDI 855 vs 860: How to Nail Order Confirmations and Changes Without Chargebacks

Learn how EDI 855 and EDI 860 documents work together to streamline order confirmations, manage changes, and prevent costly chargebacks in CPG and food supply chains.

Read full blog

Isometric illustration of two EDI document cards labelled 855 and 860, representing a purchase order acknowledgment and a purchase order change request.

Feb 26, 2026

Understanding EDI 944: The Warehouse Stock Transfer Receipt Advice Transaction

Learn how EDI 944 Warehouse Stock Transfer Receipt Advice confirms inventory arrivals, improves accuracy, and streamlines warehouse operations in your supply chain.

Read full blog

Isometric illustration of EDI 944 warehouse stock transfer receipt document with data grid.

Mar 17, 2026

EDI 753 Routing Request Explained: What Retailers Send, What You Must Return, and Common Mapping Mistakes

Learn what retailers send in an EDI 753 Routing Request, what to return in your EDI 754 response, and how to avoid common mapping mistakes that cause chargebacks and shipping delays.

Read full blog

Isometric illustration of a supply chain routing flow showing a delivery van, a cargo ship loaded with containers, and a cardboard box, connected by dotted lines on a green geometric background.

Mar 12, 2026

EDI 855 vs 860: How to Nail Order Confirmations and Changes Without Chargebacks

Learn how EDI 855 and EDI 860 documents work together to streamline order confirmations, manage changes, and prevent costly chargebacks in CPG and food supply chains.

Read full blog

Isometric illustration of two EDI document cards labelled 855 and 860, representing a purchase order acknowledgment and a purchase order change request.

Feb 26, 2026

Understanding EDI 944: The Warehouse Stock Transfer Receipt Advice Transaction

Learn how EDI 944 Warehouse Stock Transfer Receipt Advice confirms inventory arrivals, improves accuracy, and streamlines warehouse operations in your supply chain.

Read full blog

Isometric illustration of EDI 944 warehouse stock transfer receipt document with data grid.

Feb 24, 2026

Finding the Right Inventory Turnover Ratio to Maximize Business Profitability

Too much or too little inventory hurts your bottom line. Learn how to find your optimal inventory turnover ratio and make smarter stocking decisions that drive profitability.

Read full blog

Isometric illustration of a cardboard shipping box and a calculator displaying a number, representing inventory turnover ratio calculation for business profitability.

Let's connect!

Let's connect!

Let's connect!